Defending People

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“Legal Brand Marketing” Ethics Fail II">Legal Brand Marketing” Ethics Fail II

Blake Knight at Legal Brand Mar­ket­ing is still at it: send­ing strangers emails reveal­ing the secrets of peo­ple who think they’re con­tact­ing a lawyer:

State = TX
County = TARRANT
City =
Date Arrested =
First Name = Bren­dan
Com­ments = I was in a drunk dri­ving inci­dent in which I was trav­el­ling the wrong way on a one way street and had a col­li­sion with another vehi­cle. I was rushed to the emer­gency room and had a one week stay in the hos­pi­tal. I do not have any copies of my tick­ets or court sum­mons so I have not yet been to court. The ticket states that the offense was a DUI 49.04. It also states that the vic­tims were injured as well. The state of their injuries is unknown to me at this time. Can these charges be bumped up to Intox­i­ca­tion Assault? Unknow­ingly to me, I refused the breath­a­lyzer on the scene, will this bump my charges up? What am I fac­ing right now since I have missed my court date? ?»? 

Sure, Blake stopped send­ing the pigeons’ last names after I pub­lished this post, putting a Hello Kitty bandaid on the gan­grenous eth­i­cal wound that is Legal Brand Mar­ket­ing. You don’t think Richard Alpert can fig­ure out who Bren­dan is? You don’t think he’ll find some way to use this mes­sage (“in fact, you were so intox­i­cated that you don’t even remem­ber refus­ing the breath­a­lyzer?”) against Bren­dan? You’re mistaken.

Legal Brand Marketing’s eth­i­cal problem—and the eth­i­cal prob­lem of the lawyers hir­ing it, not to men­tion the lawyers shilling for it—is not sim­ply that it revealed the last names of peo­ple who revealed poten­tially incrim­i­nat­ing facts to LBM while they thought they were com­mu­ni­cat­ing with counsel.

No, Legal Brand Marketing’s eth­i­cal prob­lem goes much deeper. Legal Brand Marketing’s eth­i­cal prob­lem is that they are mar­keters. Mar­keters’ ethics are not the same as lawyers’ ethics; they might care a lit­tle bit about legal ethics because their fail­ure to com­ply makes them look bad, but the mar­keters at Legal Brand Mar­ket­ing have demon­strated that they haven’t a clue.

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About The Author

Mark Bennett got his letter of marque from the Supreme Court of Texas in May 1995. He is famous for having no sense of humor when it comes to totalitarianism.

Comments

5 Responses to “Legal Brand Marketing” Ethics Fail II

  1. Thomas Stephenson says:

    …Shouldn’t you be a lit­tle more cau­tious about expos­ing “Bren­dan” on your blog?

  2. Thomas Stephenson says:

    Well, hon­estly, how many peo­ple do you think Blake gets at his site?

    I wouldn’t be shocked to find out “Bren­dan” isn’t even a real per­son and Blake is send­ing out phony leads to con­vince you to pay him to get real leads. But the actual “leads” he has are minimal.

    Am I over­es­ti­mat­ing peo­ple? Are there actu­ally that many peo­ple who get arrested and the first thing they con­sult is some­thing called Legal Brand Marketing?

  3. jack heght says:

    When some­one is in panic mode after being charged with a crime, the first place they go is the inter­ent. Speed­ily. They want answers. They want to stop the heart from rac­ing. They really don’t want the truth ( if the actual per­son charged is the one search­ing) and they don’t want to think about the cost. So, they want to get the answers they need and for good or bad, it seems eas­ier to get bad news in writ­ing rather than over the phone speak­ing with an attor­ney ’ live’. With those search­ing for an attor­ney for a friend or rel­a­tive, they will robo call attor­neys ask­ing both for legal info and cost and are less afraid of get­ting the truth.
    Either way, every call and email is a way to mar­ket your­self, uti­lize best prac­tices and grow your repu­a­tion as an eth­i­cal, car­ing attor­ney what­ever the per­son­al­ity type.

  4. Ty Parkin says:

    They also spam web­sites with fake prod­uct reviews to get links to their clients web­sites. I left a not so friendly vm, email and FB post on one of their clients pages after they spammed my site.

    The lawyer called me back per­son­ally and was very irate with me and threat­ened to sue me for cyber stalk­ing and that I’m liable, then asked me if I even knew what Liable was. Then he started to pro­ceed to say some­thing like if you don’t do in 24 hours. I wasn’t really lis­ten­ing, that is where I cut him off and “politely” told him to f off.

    Inter­est­ing that after that con­ver­sa­tion the link that did redi­rect to his web­site no doesn’t. The orig­i­nal link is owned by Legal Brand mar­ket­ing. Pretty sure he called them after­words to find out they indeed spammed me.

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