1. shg
    November 4, 2010 @ 5:13 pm

    But does it make them thought leaders or change agents?


    • Mark Bennett
      November 5, 2010 @ 6:54 am

      No, but it gives them stellar records.


  2. Windypundit
    November 4, 2010 @ 11:15 pm

    You know, I’m an information technology professional. I could build pointless web sites with irrelevant stock photos, and I could do it at a substantial discount. I have SO got to get in on this racket.


    • Mark Bennett
      November 5, 2010 @ 6:55 am

      I tell myself that every day.


      • shg
        November 5, 2010 @ 1:08 pm

        Maybe we are truly behind the times, arguing ethics against the wind instead of pocketing loot from fools. Whatever are we thinking?

  3. Jesse Hernandez
    November 6, 2010 @ 4:16 pm

    I’ve never actually met him, but I think Carlo Key from your above example is now Judge Carlo Key of Bexar County’s County Court #11.


    • Mark Bennett
      November 6, 2010 @ 4:30 pm

      I wonder if he’ll get a more judicial-looking stand-in for his investiture.


      • shg
        November 7, 2010 @ 6:03 am

        If so, he should change his marketing pitch.

  4. RRS
    November 8, 2010 @ 3:20 pm

    I swore into my state’s Bar less than one week ago, and I have already been contacted by one of the e-marketers. ExclusiveAttorneys.com “found [my] law firm on online.” Amazingly, they offer a “First Page Google guarantee.” Less amazingly, they failed to realize that I have neither a law firm nor a website to be found “on online.” I’m not even going into private practice. I hope no Defending People readers are clients.


    • Mark Bennett
      November 8, 2010 @ 3:24 pm

      If these guys did their homework before pitching their products, I would never have heard of Yodle, and they sure wouldn’t have cold-called me twice.


  5. James McCarthy
    November 9, 2010 @ 5:05 pm

    Although yodle should not have put a picture on their micro site that would put their client at risk, if I am not mistaken, are you not paying for leads from people searching for your services. Who cares where it came from as long as it brings you a new cusotmer/ ROI.


    • Stephanie Johnson
      July 10, 2012 @ 1:50 pm

      One thing that you need to consider is how Google interprets each web site. Website’s with duplicate content (such as, every Yodle site out there) have ranking issues once Google scores the webpage itself. Ultimately, customers are paying $1000’s each month to improve their online placement and the duplication will cause them to lose their placement. That’s why you should care where it came from. You are paying for a service that sets you apart from your competition; how can you be different if the website you paid for is exactly the same as everyone else.


    • Rex
      July 9, 2014 @ 11:42 am

      You are right, James, it is all about getting traffic in and qualified calls. At the end of the day, it is simply a numbers game. Stephanie is on the right track, but Google is concerned more about duplicate content, not pictures. As long as your site content is unique, and it will be as each attorney and law firm is unique, then the site will rank well with proper marketing.

      If you have any further questions, feel free to let me know!


  6. Louis Gagnon
    November 10, 2010 @ 3:05 pm

    Hi – This is Louis Gagnon, Chief Product and Marketing Officer at Yodle. While you are not a customer of ours, you obviously have a negative opinion of our services and I would like to take this opportunity to clarify a few things.

    Before I do so, let me say that your opinion matters to us. We have taken valid criticism over the years and it has given us a lot of ideas to improve our service and company. We have also received some invalid criticism that we respond to directly. Your post hits on both, so I’d like to go through one by one – 1) Our relationship with the NACDL 2) Our templated Website offering quality.

    1) NACDL Relationship: Over the years, we are proud to have worked with the NACDL in many different forms whether that means attending events, becoming a preferred and then affinity vendor, or just generally providing online advertising insight to the organization’s members. Currently, we are an affinity partner of the NADCL offering special discounts, offers, and other online marketing opportunities to NACDL members.

    2) Website Template Quality: We provide 3 different options for our clients to choose from upon signing up for our advertising services:

    1) Adversite – clients choose from hundreds of templates, and can customize colors, photos, layouts, content, etc. Clients can, and often do, provide their own text and images. In addition, clients also have an ongoing opportunity to request updates and changes, including adjustments to stock content as they deem appropriate. The price is very reasonable at $599 and the majority of our clients feel it is the best value for their money. Hiring professional writers and purchasing custom photography gets very expensive and many agencies will build these types of sites for $5,000+, but the majority of our clients simply choose not to take this option. Our Adversites are created to convert clicks and site visits into calls that drive new business for our customers. We measure each client’s site conversion and the vast majority are well above industry average.
    2) ProSite – our larger clients sometimes opt for a custom offering that delivers a unique brand presence at a higher cost – $2500. This includes custom content, layout, navigation, color scheme, etc.
    3) Client Site – We allow our clients to use their existing websites. However, we will not allow a client to use a website that we believe will yield low site conversion and hence poor advertising results. We have a strict editorial review process and often turn away business as a result.

    I would like to mention that you hit on something in your post that we have heard from our clients and plan to address with an upcoming enhancement to our website offering. Clients have requested a middle ground between #1 and #2 above that includes more support with providing customized photos and copy, which we are developing for release in the near future. Your post certainly validates the need here.

    Lastly, if any current Yodle customers reading this post have questions about their website or account they can contact me directly or reach out to their account reps. You can email me via info{at}yodle.com (reference my name) for additional follow up or information. Thanks, Louis


  7. Picking on the New Guy « Military Underdog
    November 10, 2010 @ 11:01 pm

    […] here and here; Brian Tannebaum’s takes here and here; and Mark Bennett’s takes here, here, here, and….awww, heck….just go to his main page and start clicking […]


  8. David Sandy
    November 12, 2010 @ 1:16 am

    I talked to yodle today about ppc. Wouldn’t tell me the markup. That photo almost made me laugh my off cause it looked like the lawyer was handcuffed in the back.


  9. Robert Louque
    November 18, 2010 @ 9:48 pm

    Yodle used to hassle me night and day. They had “great ideas” on how to improve my website and bring me more phone leads. It all sounded great until they decided to belittle me when I demonstrated to the “dude” soliciting me that I was already on the first page of results without paying a dime.

    That and I felt more like I was trying out for a role of the remake of “Dude Where’s My Car” rather than discussing how to have a more professional looking website.


  10. Jack Kennedy
    December 24, 2011 @ 10:34 am

    I am a partner in a small firm. We recently had a conference call and they tried to belittle us. They did not get far. We have been burned so many times by web advertisers that we saw right through the sales pitch. Do your due diligence and you will see what I mean. Talk to them but be prepared with lots of questions. We decided not to retain them.


  11. Iain Simpson
    February 1, 2012 @ 3:36 pm

    I was just recently approached by them. I didn’t have time to do my due diligence but pretty quickly reached the conclusion that they weren’t for me when the salesperson on the other end of the line (she claimed to be a lawyer; not sure how that works when you don’t actually work as one) couldn’t pronounce “appellate.” That more or less told me everything I needed to know.


  12. Eric Dick
    March 9, 2012 @ 8:08 am

    I’ve done tests on my client’s site where we tracked mouse clicks for one month. Doesn’t matter if you spend $20,000 on fancy site, if the copy and call to action still says “Free Consultation” you will get marginal results. I specialize with injury attorneys and “Free Consultation” is everywhere.

    At this point it’s meaningless dribble.

    Sites that say this tired old crap will likely convert less than 2% of it’s traffic. Meaning if you’re average click for say “workers’ comp” is $2.53 you’re looking at over $100 a lead.

    Why intelligent attorneys buy into non-sense pitches from Findlaw and Yodle boggles my mind. I would think if they do sites for a very similar cluster of local lawfirms/attorneys this would seem like a big conflict of interest.

    If you want better performance online – get in touch.


  13. Tanner Andrews
    March 10, 2012 @ 1:50 pm

    I should also note that Yodle is into spamming. I get the occasional spam from them suggesting that I should use their services.

    Since my web site is little more than a place holder, and I do not care to recruit more business than I already have, Yodle’s pitch can only fall into one of two categories.

    (1) Success. Their stuff works and brings in clients, despite its apparent low quality. I’m thinking Rakofski quality here. But if it works, it brings in more custom, and that is exactly what I do not need. I can see no upside in a proposition wherein I pay money for unwanted results.

    (2) Failure. It accomplishes nothing. I can see no benefit in a proposition wherein I pay money for a lack of results.

    They also phone occasionally. I think they go through the state bar web site and just cold call so many as they can on any given day.


  14. David Scarpitta
    January 19, 2014 @ 1:32 am

    These guys are swindlers. They are currently making one of my client’s life miserable, due to some backdoor franchised deal they have. They really make my trade workers look awful, unprofessional and overall charlatans. I’ve got into a lot more detail on my post here http://davidscarpitta.com/yodle-reviews-first-hand-experience-yodle/

    If anyone wants to ask me directly about my dealings, feel free to inquire.


  15. Yodle Reviews: A First Hand Yodle Experience
    January 28, 2014 @ 12:01 am


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